Driven by a combination of policy support and the frequent occurrence of natural disasters, China's solar emergency radio industry has demonstrated steady growth in recent years. In 2024, the market size reached 185 million RMB-a year-on-year increase of 9.2%-reflecting the expanding demand for these products. This growth is primarily attributed to the state's increasing emphasis on emergency communication equipment and heightened public awareness regarding emergency gear, spurred by the prevalence of extreme weather events.
In terms of product composition, multifunctional models dominated the 2024 market; devices integrating features such as hand-crank power generation, USB charging, and LED lighting accounted for over 65% of sales. Thanks to their portability and versatility, these products are widely popular for outdoor adventures and emergency preparedness scenarios. Technological advancements have led to the introduction of new features in high-end models-such as smart voice broadcasting and Bluetooth connectivity-which have further enhanced the user experience and driven an upward trend in unit prices.
Regarding regional market distribution, East China and South China collectively accounted for 42% of the national market share in 2024; these regions serve as primary consumer markets due to their higher levels of economic development and residents' strong awareness of emergency preparedness. Although the central and western regions have relatively lower overall purchasing power, they benefited from the advancement of national emergency infrastructure construction; the market growth rate in these regions reached 13.5% in 2024-surpassing the national average-demonstrating significant market potential.
In terms of sales channels, online sales maintained their growth momentum in 2024, accounting for 58% of total sales. The widespread adoption of e-commerce platforms and the maturation of logistics systems have enabled consumers to access product information and complete purchases more conveniently. Sales of solar-powered emergency radios surged-particularly during major e-commerce promotional events like "618" and "Double 11"-with peak single-day sales exceeding 30,000 units. Offline channels were primarily concentrated in specialty stores for emergency supplies, outdoor gear shops, and select large supermarkets; these channels played a crucial role in enhancing product awareness.
Regarding the user base, individual consumers accounted for 67% of the market in 2024, with the 25–45 age demographic serving as the primary consumer group; they largely utilize these products for outdoor activities such as road trips and camping. Procurement by government bodies and enterprises accounted for the remaining 33%, primarily for applications in public safety, such as emergency supply stockpiling and the development of disaster early-warning systems. Notably, as grassroots entities-including schools and communities-increasingly prioritize emergency preparedness education, procurement by such institutions rose by 18% year-on-year in 2024, emerging as a new growth driver.